Amazon and Netflix Join Forces: A Game-Changer Move for Digital Marketing!
A crucial move in the digital advertising space, Amazon.com has formally teamed with Netflix to bring the streaming behemoth’s ad inventory to Amazon’s demand-side platform (DSP). Netflix, which is valued at $505 billion, has shown impressive market performance, increasing its revenue by 14.84% and yielding a 70.49% return in the last 12 months. This partnership gives advertisers access to premium inventory while putting Amazon in a better position to compete with other DSPs.
Amazon’s Netflix Partnership Set to Shake Up Digital Ads
Marketers will have more access to premium streaming audiences due to Amazon‘s integration of Netflix’s advertising inventory into its DSP. The integration is anticipated to impact platform preference and advertiser behavior when it launches in Q4 2025, which could lead to a rise in demand for Amazon’s advertising solutions. Citing Amazon’s strategic alliances as a growth engine, analysts at Citizens JMP have reiterated their market outperform rating on the company’s stock, setting a $285.00 price objective.
Netflix Strengthens Digital Ad Reach
Netflix‘s $35 million yearly contract to watch the “Home Run Derby” through 2028 is just one example of how the streaming service is continuing to broaden its programming and ad campaign. Given Netflix’s increasing sway over the demand-side advertising ecosystem, KeyBanc Capital Markets keeps its rating of overweight and sets a price objective of $1,390. Josh Simon’s appointment as CEO of Funko Inc. is one executive move that supports Netflix’s continuous strategic goals. These adjustments increase the value of its collaboration with Amazon for ad inventory.
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