One of the most active weeks of recent times is behind us. This week, the leading cryptocurrency Bitcoin managed to attract attention by breaking one record after another. Bitcoin price rose by 9 percent between July 9-11. Starting at $109,000, the uptrend first broke the all-time high of $112,000 and then a new record of $118,870. As perhaps the most positive week of 2025 was left behind, money poured into altcoins after record rises. Data showed that trading volumes increased by 500 percent and new investors flocked. On the other hand, institutions continued to show interest in Ethereum this week. SharpLink Gaming, also known as Ethereum’s MicroStrategy, caused a stir by buying a large amount of ETH.
Here is what happened this week…
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Bitcoin Unstoppable: Record After Record
Until 2024, Bitcoin, which was called “It’s over, it will go to zero” and “A useless ponzi”, has become an indispensable investment tool in global markets. Satoshi Nakamoto’s vision, launched in 2008, has succeeded 17 years later. While many countries, especially the US, have started to move towards Bitcoin, corporate companies have also started to add Bitcoin to their reserves. Increasing demand has strengthened Bitcoin’s ‘digital gold’ narrative. A new era began with the launch of ETFs in early 2024 and the inauguration of a Bitcoin-friendly US president in 2025. In this new era, Bitcoin continues to break record after record. The leading cryptocurrency reached $112,000 on July 9, setting a new record 2 months later. Bitcoin, which has no intention of stopping after this record, broke records in a row, rising to $ 113,788 on July 10 and $ 118,870 on July 11. As corporates lined up to buy more Bitcoin, analysts pointed to $120,000. The fact that interest rates in the US will start to decline and Trump’s softening in foreign policy pushed Bitcoin to a record.
Ethereum Hits the Podium, ETH Hits $3,000 After Months!
Ethereum competition has begun in the US. Publicly traded companies have opened the floodgates to add ETH to their reserves and generate staking revenues. In particular, SharpLink Gaming bought more than 200,000 ETH with the vision of becoming the MicroStrategy of Ethereum. The competition for ‘Ethereum reserves’ contributed to a strong rise in the ETH price. The other day, ETH surpassed $3,000 after 5 months. Analysts suggested that the second half of 2025 will be the ‘Ethereum season’ and that the ETH ecosystem will gain great momentum by the end of the year. Nearly 30 percent of the total ETH supply is staked. This points to a possible supply shock and parabolic rise.
Yapı Kredi to Create Crypto Trading Platform
Yapı Kredi, the giant company of Koç Holding, took a strategic step against the increasing crypto adoption. Yapı Kredi announced that it will create a crypto trading platform through its subsidiary. The banking and finance company has raised over $1.1 billion in capital for the crypto platform company. The fact that cryptocurrencies are regulated by law and that there are nearly 10 million crypto investors was an important factor in Yapı Kredi’s involvement in this sector. The new platform will serve under the umbrella of Yapı Kredi Finansal Teknolojiler A.Ş.
Trump’s Company Turns to Crypto ETFs
Trump’s social media platform Truth Social has applied for spot Bitcoin and Ethereum ETFs. Truth Social also applied for a spot crypto ETF consisting of several major altcoins. The company’s application for these two crypto ETFs was seen as a reflection of the growing interest. US President Donald Trump’s support for Bitcoin and support for cryptocurrencies has led to an increase in institutional appetite. On the other hand, the Trump family invests in the crypto sector in many areas.
China Winks at Cryptocurrencies
There has been a striking development in China, which bans Bitcoin and other cryptocurrencies. According to a report published by global news agency Reuters on Friday, SASAC (State Assets Supervision and Administration Commission), which oversees China’s state-affiliated organizations, took a step for cryptocurrencies. SASAC met with several senior officials in Shanghai to discuss possible steps to be taken on digital assets, including stablecoins. Experts called the prospect of China lifting bans and competing with the US ‘a bull market beyond anything else’.
Pump.fun Made Its Mark on The Week
Pump.fun, a cryptocurrency creation and trading platform in the Solana ecosystem, is looking to enter the cryptocurrency market. Pump.fun has generated over $500 million in revenue from the use of the platform. The crypto company wants to have a say in the altcoin market by creating a token called PUMP. Finally, Pump.fun raised $500 million from the pre-sale it launched on 12.07.2025. It was noteworthy that this pre-sale sold out in 12 minutes. The Pump.fun team stated that PUMP will initially launch with an FDV (Fully Diluted Valuation) of over $4 billion.
