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Strategy Executive Explains Secret Behind Massive Bitcoin Purchases
Strategy, the world’s largest corporate Bitcoin holder, has finally pulled back the curtain on how it manages to purchase massive amounts of cryptocurrency without dramatically affecting market prices. The revelation comes from Shirish Jajodia, the company’s corporate treasurer and head of investor relations, during a recent podcast appearance.
Strategic Approach to Market Liquidity
Speaking on the Coin Stories podcast, Jajodia emphasized that Strategy’s buying strategy is carefully calibrated to market conditions. “The way we buy Bitcoin is we do not move the price of the Bitcoin,” he explained, dispelling common market speculation about the company’s influence on price movements.
The executive revealed that the company structures its purchases as “some proportion of the market liquidity” to avoid eating into Bitcoin’s price. This sophisticated approach likely involves over-the-counter (OTC) desks, which allow large transactions to occur privately rather than through public exchange order books.
Round-the-Clock Bitcoin Accumulation
Perhaps most surprisingly, Jajodia disclosed that Strategy operates a continuous buying program. “We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second we are in the market,” he stated.
The company adapts its purchasing pace based on market conditions, with Jajodia noting: “If it is going down, we can take the opportunity to move faster.”
Mixed Market Impact Despite Large Purchases
Data analysis supports Strategy’s claims about minimal market impact. Recent purchases show mixed price reactions – while the company acquired 55,000 Bitcoin for $5.4 billion in late November 2024, Bitcoin’s subsequent all-time high above $106,000 in December appeared driven by broader market factors following political developments.
Conversely, when Strategy purchased 21,021 BTC for $2.46 billion in July, Bitcoin’s price actually declined nearly 4% within four days.
Company’s Unwavering Commitment
Currently holding 629,376 Bitcoin worth approximately $70.85 billion according to SaylorTracker, Strategy shows no signs of slowing down. CEO Michael Saylor has repeatedly expressed his commitment to accumulation regardless of price levels, famously stating he only buys “with money I can’t afford to lose.”
This revelation provides rare insight into how institutional players navigate cryptocurrency markets while managing their impact on price discovery.
