Recently, Binance‘s venture capital arm and accelerator, Binance Labs, announced that it has invested $4 million in the Ultimate Champions project. Ultimate Champions is a Web3 sports gaming platform that will be built on the BNB chain. The project will use this fund to take their game to the next level, create additional sports partnerships and grow its community.
Ultimate Champions
Ultimate Champions was released in the fourth month of 2022. The project is initially focused on football. The project team has partnered with more than forty-five football clubs in nine different leagues in Europe, including Arsenal FC, Vfl Wolfsburg, Stade de Reims and more. All games on the platform have the same calendar as sports events in the real world, and the real-time performance of each game is converted into a virtual score.
The project will be on the BNB chain and will be located on the Binance Fan Token Platform, allowing players to strengthen their fan experience, as well as interact with their favourite teams. In addition to all these, the Project has established a partnership with the EuroLeague, Europe’s most prestigious basketball organization, and the platform will expand into basketball in the coming periods.
About The Investment
Yi He, Co-Founder of Binance and Head of Binance Labs, commented“ “The world of Web3 gaming is expanding and Binance Labs is looking for Web3 gaming projects that have missions of providing real entertainment to the users rather than the ones focusing on giving out more opportunities to ‘earn’.”
Charlie Guillemot, Co-Founder of Ultimate Champions, said: “Ultimate Champions’ ambition is to bring Web3 sports gaming to a wider audience with a fun, accessible, and free-to-play experience. We are extremely happy to innovate and expand the Web3 sports gaming ecosystem with Binance Labs. Also, we believe that BNB Chain can be the robust platform on which our game can flourish.”
Alex Odagiu, Investment Director at Binance Labs, commented: “We see the massive potential that Web3 brings to the way sports clubs, players and their fans connect with each other online. On top of using digital collectables as a medium for fan engagement, Ultimate Champions supports player-centric gameplay and walletless onboarding. This mechanism not only facilitates more flexible and long-lasting ways for players to engage with their favourite sports clubs but also makes blockchain gaming ever more accessible. We look forward to working with the Ultimate Champions team to bring greater benefits to gamers of all stripes.”
About Binance Labs
Binance Labs is the venture capital and accelerator of Binance. Binance Labs has invested in more than 200 projects from 25 countries since 2018. In addition, Polygon has incubated more than 50 Web3-specific projects through the Binance Labs Incubation Program, including Perpetual Protocol and Dune Analytics. As of August 2022, Binance Labs is the largest crypto venture capitalist in the industry by 21.0x Multiple Investment Capital (MOIC) and $7.5 billion Asset Under Management (AuM).
About Ultimate Champions
Ultimate Champions is a completely free-to-play interleague fantasy sports platform with officially licensed digital cards hosted as NFTs. Players can leverage their sports knowledge to win prizes with long-term value in an open economy and have full ownership over the assets they win or purchase in games.
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