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LINE NEXT and Kaia Announce Project Unify to Consolidate Asia’s Stablecoin Market
LINE NEXT and the Kaia DLT Foundation have unveiled Project Unify, a stablecoin-powered Web3 super-app set to enter beta later this year. Positioned as both a standalone Kaia-powered platform and a Mini Dapp inside LINE Messenger, Unify aims to bring digital finance directly into one of Asia’s most widely used messaging apps.
Payments First: Stablecoins at the Core
Unlike standalone wallets, Unify embeds its services inside LINE Messenger, making it accessible to the app’s 194 million monthly active users across Japan, Taiwan, and Thailand. The platform combines stablecoin yield, payments, remittances, on/off-ramps, DeFi, NFTs, and games into a single hub. Features include instant “Easy Saver” rewards, a Unify Visa card with up to 5% payback, and real-time peer-to-peer transfers via LINE messages.
Regional Reach and Stablecoin Integration
Unify consolidates fragmented payment rails by supporting multiple regional stablecoins pegged to the USD, yen, won, baht, rupiah, peso, ringgit, and Singapore dollar. This orchestration model positions Unify as a cross-border financial layer for issuance, payments, and yield in Asia. A planned Unify SDK will allow issuers and developers to expand stablecoin use cases, embedding payments and yield features across apps.
Competing Visions: Unify vs. Coinbase Base App
While Coinbase’s Base App focuses on AI-driven trading, payments, and social features for Western markets, Unify emphasizes compliance-driven payments integration and local-currency stablecoins. As Dr. Sam Seo, Chairman of the Kaia DLT Foundation, explained, Unify leverages LINE’s massive user base to make Web3 services “accessible through a leading messaging app for the first time in Asia.”
Outlook: The Super-App Race
Unify launches at a pivotal moment, as regulators push for clearer stablecoin frameworks under initiatives like the GENIUS Act in the U.S. For Asia, Unify’s payments-first model and regional currency integration could address fragmented infrastructure, driving mainstream adoption of Web3 consumer apps.
