CDS Crypto News Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans
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Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans

Matter Labs hired former Activision Blizzard Vice President of Community Michael Lee to lead its growth efforts.

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Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans

Matter Labs hired former Activision Blizzard Vice President of Community Michael Lee as its senior vice president of growth, to focus on bringing gaming to its zkSync platform.

Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans

Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans
Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans 1

Matter Labs has recruited Michael Lee, a former Vice President of Community at Activision Blizzard, to assume the role of Senior Vice President of Community. Lee’s primary objective in this new position will be to concentrate on integrating gaming into the zkSync platform. During his tenure at Activision, Lee played a pivotal role in overseeing the vast community of 400 million players across popular titles like Call of Duty and Overwatch.

Crypto is still waiting for its killer app. My personal thesis is — only an epic game has the potential to launch to a million players overnight and quickly scale to ten million if beautifully designed and fun to play

Michael Lee

Lee’s primary focus will revolve around enhancing the presence of zkSync within the gaming industry and expanding its user base beyond those already familiar with cryptocurrencies. ZkSync, an Ethereum-based Layer 2 network, provides quicker and more affordable transactions while maintaining the same level of security as Ethereum.

Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans
Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans 2

Currently, the lack of proper infrastructure has been a massive blocker

Michael Lee

Also added: “zkSync would support game development by AAA studios or crypto-curious elite game developers.”

Before his role at Activision, Lee held the position of Vice President at Dfinity, the creators of the Internet Computer Protocol, where he focused on global marketing and communications, gaining previous experience in the cryptocurrency field.

Interestingly, Lee is not the only executive from Activision to transition into the crypto industry recently. Just last month, Daniel Alegre, former President and Chief Operating Officer of Activision, became the CEO of Yuga Labs, the company behind Bored Ape Yacht Club.

Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans
Matter Labs hires Activision Blizzard Executive to boost zkSync gaming plans 3

Matter Labs has already made notable progress in the gaming domain, with 13 games currently under development on their network, two of which are already live. Among these projects, WEMADE, renowned for creating the game Legend of Mir, which has sold over 500 million copies, is now working on a game called WEMIX.

To access more crypto news: cryptodataspace.com

Written by
Aziz KARTAL

Aziz Kartal is 21 years old. He is a student at the Gazi University, Department of Electrical and Electronical Engineering. He works as content writer, researcher and social media manager. He generally research about Web3, Blockchain Security and Cybersecurity.

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