Featured News Headlines
- 1 Marti Technologies Embraces Bitcoin: Crypto Now Part of Corporate Treasury
- 1.1 Bitcoin Is Just the Beginning: Ethereum and Solana on the Radar?
- 1.2 CEO Oğuz Alper Öktem on Crypto as a Value Store
- 1.3 Steady as You Go: Business Operations Unaffected by Crypto Push
- 1.4 A Growing Trend: Public Companies Embrace Crypto Treasuries
- 1.5 Strong Q2 Momentum: Ridership and Executive Moves
- 1.6 Analyst Upgrade: Roth/MKM Assigns “Buy” Rating
- 1.7 Why This Strategy Matters: Diversification and Growth
Marti Technologies Embraces Bitcoin: Crypto Now Part of Corporate Treasury
Marti Technologies, Inc. (NYSE American: MRT), the Turkish micromobility specialist known for electric scooter rentals and taxi summon services, has shaken up the crypto world with a major liquidity pivot. On Tuesday, the company disclosed that it will dedicate 20% of its cash reserves to Bitcoin, marking its first foray into a crypto treasury strategy. The company currently trades at $2.68 per share with a market cap of $204.33 million.
Bitcoin Is Just the Beginning: Ethereum and Solana on the Radar?
Marti made it clear this is only the opening move. Over time, the company might expand its digital asset allocation to 50% of reserves, potentially encompassing Ethereum (ETH) and Solana (SOL). All assets under this plan will be held via a regulated, institutional-grade custodian, ensuring compliance with existing laws and proper security standards.
CEO Oğuz Alper Öktem on Crypto as a Value Store
In a statement, Marti’s founder and CEO, Oğuz Alper Öktem, explained the rationale:
“We believe digital assets such as Bitcoin and other tokens have proven their ability to store value alongside hard currencies and gold.”
He emphasized that this treasury move serves as a systemic hedge against inflation and financial risk, rather than a speculative bet.
Steady as You Go: Business Operations Unaffected by Crypto Push
Marti reassured stakeholders that its core operations—taksi çağırma and electric vehicle rental—will continue unaffected. The company said future significant purchases of crypto assets will be disclosed in compliance with legal requirements, and added that treasury diversification will not impact existing plans or services.
A Growing Trend: Public Companies Embrace Crypto Treasuries
Marti joins a growing roster of publicly traded companies integrating digital assets into their treasury management. Like other firms extending beyond traditional cash and marketable securities, Marti is positioning itself at the intersection of mobility services and digital innovation.
Strong Q2 Momentum: Ridership and Executive Moves
Marti’s recent update highlighted strong user growth: by June 3, 2025, the platform had reached 2.15 million passengers and 314,000 registered drivers, up 12.7% and 8.3% respectively since March 25.
On the executive front, Marti appointed Cankut Durgun as Operations Director, effective June 12, 2025, while he continues to serve as Chairman. Additionally, Cenk Özeker, with over 25 years of financial and operational leadership in Europe and Türkiye, joined as the new Chief Financial Officer.
Analyst Upgrade: Roth/MKM Assigns “Buy” Rating
Following the crypto treasury announcement, Roth/MKM analysts initiated coverage on Marti Technologies with a Buy rating and a target price of $5.75, signaling confidence in the strategic pivot.
Why This Strategy Matters: Diversification and Growth
Marti has already completed over 35 million rides, expanding its platform across Turkey. The decision to allocate a substantial portion of its treasury to Bitcoin—and potentially other cryptocurrencies—reflects a forward-looking approach to capital preservation and long-term asset growth. By embracing digital assets alongside mobility services, Marti is restoring faith in mobile-first companies positioning themselves for the future of both urban transport and financial innovation.
With this bold step, Marti is setting itself apart in the crowded micromobility market and signaling to investors that the company is not just about scooters and ride-hailing—it’s also about leveraging crypto to manage risk and amplify value over time.
