Zebra Labs, a platform that works to introduce artists and celebrities to the metaverse, has raised $5 million to help bring Chinese celebrities into the new virtual entertainment space. This funding was provided by the Chinese gaming company NetDragon and the Japanese company Sumitomo.
The Virtual World of Zebra Labs
Wowkie Zhang, a Chinese pop-punk musician, appeared in a music video in June where he interacts with a virtual figure in a lively and animated setting reminiscent of animated films. The figure in the video looked almost like a representative of generation Z with his silver hair, oversized sweatshirt, and trousers.
On the other hand, Zebra Labs has taken the first steps to transform this figure into a practical piece of intellectual property that people can buy as an NFT in various markets and even in virtual environments such as video games. So there is much more in character than it looks.
Some of these figures, which will take place in the virtual world of Zebra Labs, will be familiar characters from real life, while others will be unprecedented characters. Moreover, the platform plans to make money from the follower base they will create by using short films, photos, and social media posts.
Chinese Musicians and NFT
The fact that famous American singers such as Madonna, Shawn Mendes, Lindsay Lohan, Snoop Dogg, and Eminem also earn from NFTs has influenced many musicians from different nationalities. Based on this, Zebra Labs believes that musicians who have just started to become famous in China can rise faster through NFTs.
Tencent and NetEase, one of the leading names in the industry, have stated that they agree with Zebra Labs. In fact, according to these two names, you need to have at least 1 million followers to become a famous musician and start making money from this profession. However, NFTs can change this situation and prevent you from having to wait a long time to become famous.
Finally, Zebra Labs executives stated that their plans for next year are to start holding meetings with game companies so that Chinese artists can perform in places like Minecraft and popular games in the metaverse universe.
References
www.zebranft.xyz
www.techcrunch.com
www.beyondgames.biz
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