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Kraken Launch: How the Exchange is Revolutionizing ICOs with Legion
Kraken, the established crypto exchange, has unveiled Kraken Launch, a new token sale platform created in partnership with Legion, a European entity specializing in initial coin offerings (ICOs). The collaboration allows Legion to distribute selected token sales directly to Kraken’s global user base, with tokens listed for trading shortly after each sale concludes.
Dual System Incentivizes Community Participation
Kraken Launch will operate under a dual system. Approximately 20% of tokens in each sale will be reserved for users holding a Legion Score, which evaluates community loyalty and alignment with project goals. The remaining tokens will be available on both Kraken and Legion on a first-come, first-served basis. All participants must complete Kraken’s intermediate-level KYC verification, and a 0.5% purchase fee will apply.
Revenue and Compliance Framework
The platform will generate revenue through transaction and trading fees, which will be shared between Kraken and Legion. Token sales are MiCA-compliant, adhering to the European Union’s regulatory requirements, including whitepaper publication and market-abuse rules. Users in the U.S., Canada, and Australia cannot participate, though Legion is exploring access in the U.S. through collaboration with the SEC’s crypto task force.
Legion as the First ICO Underwriter
Legion presents itself as the world’s first ICO underwriter, automating compliance, integrating sell-side research, and providing smoother token distribution. According to co-founder Matt O’Connor, this model mirrors traditional IPO underwriters, offering pricing, distribution, compliance, research, and post-launch support, including liquidity and market stability.
Expanding Kraken’s Ecosystem
The launch comes as Kraken continues to expand its product offerings, including tokenized stock products in the EU, new perpetuals for retail traders, and the acquisition of trading platform Breakout. Analysts report Kraken is preparing for a public listing in Q1 2026, working with Goldman Sachs and JPMorgan to raise up to $1 billion.
With Kraken Launch, the exchange reinforces its competitive edge, bridging traditional capital market practices with on-chain community-driven fundraising.








