Sending coins or tokens to wallet addresses is a marketing tactic known as a crypto airdrop.
What is Crypto Airdrop? A Comprehensive Guide to Crypto Airdrops – 2023
For free or in exchange for a tiny mission, like retweeting a post provided by the company creating the currency, few amounts of the new virtual currency are delivered to the wallets of active members of the blockchain community. The main objective of a crypto airdrop is to raise public awareness and encourage the use of a new token or coin.
Why Use Crypto Airdrops?
A crypto airdrop is a marketing tactic commonly used by blockchain-based firms to kickstart a project for a digital currency. When the cryptocurrency project launches as an initial coin offering (ICO) on an exchange, the airdrop’s goal is to raise knowledge about it and encourage more people to trade in it.
Typically, airdrops are advertised on the business’ website, social media channels, and cryptocurrency discussion forums. Only specified wallets based on the blockchain network or coins stored in existing wallets are used to send coins or tokens.
A recipient might need to have a minimum number of cryptocurrency coins in their wallet in order to be eligible for the free gift. As an alternative, they can be required to do a specific activity, such as sharing a blog post, interacting with a certain member of the blockchain project, or posting about the currency on a social media platform.
Categories of Crypto Airdrops
The several sorts of cryptocurrency airdrop each have unique characteristics. The majority of cryptocurrency projects view airdrops as a crucial marketing tool they may utilize to spread awareness and thrive.
On the other hand, as a thank-you to the initial community members, some projects distribute airdrops. As a result, the objectives of a crypto drop are crucial in selecting the kind of airdrop.
Standard Airdrop
In a standard cryptocurrency airdrop, participants merely need to declare interest in order to get the airdrop. Some airdrops only require the user to supply a valid wallet address. Therefore, this is the only requirement.
The number of tokens that can be distributed in a standard airdrop is frequently predetermined, with a maximum number of tokens that one person can get. Even while these airdrops are popular because they are so straightforward, there is nothing preventing a single user from setting up many wallets to fast consume the airdrop amount. Thus, these may be more challenging to receive.
Holder Airdrop
According to who is holding existing tokens and how many tokens they own, holder crypto airdrops happen automatically. All blockchain users have complete transparency into wallets and token distribution because wallets and blockchain information are part of a publicly distributed ledger.
Holder airdrops have the drawback that some token holders may not wish to participate. Instead, holder airdrops make sure that only the biggest, most invested people profit.
Exclusive Airdrop
Exclusive crypto airdrops are a more specialized form of holder airdrop in which only particular individuals are chosen to receive the airdrop. The distinction is that they might be chosen on other criteria instead of token quantity, such as time spent on a project, amount of money spent on non-token activities, or quantity of forum posts. Exclusive airdrops can distribute airdrops to wallets that may not even contain any tokens, making it an even more centralized method of rewarding people closest to the project.
Bounty Airdrop
When users complete specific activities, they receive bounty cryptocurrency airdrops. These jobs frequently involve spreading awareness of a project via social media posts that use the company’s hashtag or by retweeting a recent tweet about the initiative. Users frequently gain points in exchange for completing activities, and these points are correlated to the size of the bounty airdrop that the user receives.
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