With to a fiat-to-crypto onramp and the fintech company Banxa, the cryptocurrency wallet MetaMask now provides a customized Apple Pay option. Thus, users of the cryptocurrency wallet MetaMask are now one step closer to a more convenient cryptocurrency purchase process.
With MetaMask and Banxa Collaboration, Apple Pay’s 1-Click Feature is Now Available
Users of MetaMask may now purchase Ethereum and other cryptocurrencies with the help of Apple Pay’s 1-click service with an upgraded interface with finance partner Banxa. The news today is an update to the integration, which the two businesses first announced in February.
Users are given pricing across all on-ramp providers when they use MetaMask to purchase any type of cryptocurrency. On the other hand, except for the fact that Banxa’s product now includes this quicker checkout process, nothing else will change.
For this integration, it’s going to work for returning users. These are users that have already signed in and made an account with Banxa and have already completed KYC. It’s not getting rid of those steps entirely. It’s more about reducing friction on those second, third, and fourth purchases so that they go to that final step without having to redo anything else.
Lorenzo Santos, MetaMask product manager
Other Payments Tools Also Use Apple Pay, But They’re Not Practical
According to Santos, other payment providers also use Apple Pay, but the installation process is far more labor-intensive.
It’s a little bit more cumbersome versus just selecting the quote, seeing the Apple Pay UI come up, double-click face ID, and boom, a minute later, you have funds in your wallet.
Santos
Santos is certain that the service is a welcome addition in a sector plagued by user design friction, despite the fact that it may appear to be a tiny technical improvement. The time it takes to complete the purchase will drop from a few minutes to only one, according to Santos.
Why was Banxa Preferred?
The popularity of decentralized payment alternatives is growing, according to Banxa’s CPO, Tom Chalmers, who said that it now accounts for a sizeable portion of their volume. The United States, followed by Germany, Canada, the United Kingdom, and the rest of Europe, is the company’s largest market, he continued.
Santos said that Banxa was simply the most motivated provider this time around, which is why the company was given preferential treatment. Being driven on this front might also pay out well. According to Santos, decreasing friction in any area of the cryptocurrency experience encourages consumers to complete transactions more frequently.
These are the types of things that I look for, and that we prioritize for, that are win-win-win. It’s easier on the user, which means more volume for the provider, which means more active users for MetaMask.
Santos
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