HTX Exchange Global Ambitions Supported by Justin Sun’s Rebranding Endeavor

Crypto News– Cryptocurrency exchange Huobi, which unveiled its new global brand, HTX, last Wednesday, is planning to seek additional licenses in various jurisdictions over the next decade to further its global expansion efforts, according to Justin Sun.

HTX Exchange Global Ambitions Supported by Justin Sun’s Rebranding Endeavor

Sun, positioning himself as a global advisor to Huobi, addressed the media during Token 2049 in Singapore, revealing that HTX is set to be Huobi’s international flagship brand, catering to its English-speaking user base.

Sun emphasized Huobi’s ambitions to transcend being solely a “Chinese-dominated” exchange. He noted that the exchange has already secured seven licenses worldwide. While Huobi had previously launched two significant international campaigns, Sun admitted that these initiatives didn’t achieve the same level of success as those undertaken by other Chinese-born exchanges venturing into the global market.

We collaborate with [governments in] Lithuania, Dubai, Australia, Latin American countries, including Argentina and Brazil, to launch the crypto exchange [business] in those regions in a compliant way. It’s very hard for foreigners, Westerners, to pronounce ‘Huobi’… It doesn’t make any sense to them. That’s why we rebranded as HTX for international branding.

Justin Sun

As an example, Sun cited Binance, which also originates from China but managed to excel in global expansion, largely attributed to its superior branding strategy.

Additionally, Sun highlighted Huobi’s impeccable track record since its establishment in 2013, noting that the team exercises great discretion when considering new token listings.