Blum Tap-to-Earn Game Drives Mass Adoption of Web3 Among Telegram Beginners
During Korea Blockchain Week, Gleb Kostarev, a former vice president and regional head at Binance, said that half of the 50 million registered users of his new Telegram Mini App, tap-to-earn game and exchange called Blum, were beginners to the cryptocurrency space on Telegram.
Based on our data and our surveys in the community, 50% said that they hadn’t interacted with Web3 before. There were always some questions about whether this audience on Telegram can be converted to Web3. Those users are real, and they can go to exchanges, they can register, they can become Web3 users. We’ve been waiting for mass adoption for quite a long time, and we finally get this mass adoption through Telegram.
Kostarev
Kostarev: Tap-to-Earn Games on TON Could Expand DeFi Access via Telegram
The newest big trend in the cryptocurrency world is tap-to-earn games. To gain in-game tokens in these clicker games, users must complete easy tasks like touching their phone screen frequently. Popular games like Tapswap, Catizen, and Hamster Kombat are built on The Open Network (TON), a blockchain connected to Telegram, which exposes users to cryptocurrency whether they realize it or not.
Kostarev thinks Telegram can aid in expanding the availability of decentralized finance (DeFi) apps, which he claims are hindered by the stringent mobile app regulations of Apple and Google. The issue for DeFi adoption, according to him, is that up to 80% of users of centralized exchanges access the platform using a mobile device.
I think the key challenge here is how we educate the audience. Yeah, they come to crypto, but they don’t know anything about it. Education is key here because it’s not enough just to bring a mass user base to crypto, it’s also about what they will do there and how to prevent them from being scammed,
Kostarev
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