Crypto News– Upland, the blockchain-based real estate collecting and trading game, has unveiled a Series A extension raise of $7 million in funding, with EOS Network Ventures leading the charge in its inaugural foray into the crypto gaming sector. This extension comes on the heels of the initial Series A raise of $18 million in 2021.
Crypto Gaming Platform Upland Secures 7 Million Dollars in Funding Ahead of Ethereum Token Launch
The injected capital will be directed toward the expansion of features for this location-based game, enabling players to purchase digital representations of real-world locations on a map. Upland is also gearing up to bolster its marketing efforts, facilitate third-party developer tools, and initiate the launch of an Ethereum token linked to its existing in-game utility token.
Dirk Lueth, Upland’s Co-CEO and co-founder, remarked, ‘The metaverse is far from being dead,’ emphasizing the game’s evolution. Inspired by the iconic board game Monopoly, Upland commenced as a property trading game in 2019, allowing players to buy and sell digital renditions of real-world properties, alongside a plethora of other activities. Since its inception, the game has expanded to include cafes, treasure hunting, and vehicles, and plans to host fashion week events in the future.
Upland boasts an impressive player base, with over 3 million registered players in total, including approximately 30,000 daily active users. The game has also forged partnerships with prominent sports organizations such as FIFA and the NFL Players Association, while continually expanding its roster of available locations across the United States, Latin America, and Europe.
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