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CDS Collaboration Salesforce and Polygon Labs Collaborate on an NFT-Based Loyalty Program

Collaboration

Salesforce and Polygon Labs Collaborate on an NFT-Based Loyalty Program

lectertodd18/03/20231 Mins read471

According to Ryan Wyatt, president of Polygon, customer relationship management (CRM) software provider Salesforce has teamed with layer 2 blockchain platform Polygon for an NFT-based loyalty program.

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Salesforce and Polygon Labs Collaborate on an NFT-Based Loyalty Program

The announcement was released shortly after the enterprise software pioneer announced on March 15 that it was expanding its client services to include the administration of non-fungible token (NFT) loyalty programs. Wyatt announced this partnership with a tweet on his Twitter account.

About Loyalty Programs

Businesses can profit from loyalty programs. Recurring customers can contribute almost 40% of a company’s income, according to data from rewards program provider Smile.io. Blockchain technologies have been employed more frequently in recent years to reward loyal consumers and increase customer engagement. For instance, BlockFi and Gemini declared they would provide credit cards with bitcoin rewards.

References

www.coindesk.com

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lectertodd

Lectertodd is 27 years old. She graduated from Çankaya University, Department of Psychology, in 2021. She actively works as a writer, translator, and editor for various websites. Moreover, she loves reading, researching, and learning new things.

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