With the joining of Daniel Alegre, Yuga Labs is expected to step up its commitment to the Metaverse. Prior to that, he held leadership positions at Google, Activision Blizzard, and Bertelsmann.
Yuga Labs Hires Former Activision Blizzard Executive as CEO
Yuga Labs, the company behind Bored Ape Yacht Club (BAYC) and the CryptoPunks Nonfungible Token (NFT) collection, has welcomed Daniel Alegre as its new CEO. The executive stepped down as president and chief operating officer of gaming giant Activision Blizzard on April 1 to join the NFT startup.
Couldn’t be more excited for this next chapter,” he wrote on Twitter. Alegre has played a key role in the growth of Activision Blizzard over the last few years, overseeing popular game franchises such as Call of Duty, World of Warcraft, Diablo and Candy Crush.
The executive has worked in the gaming, entertainment and technology industries for many years. According to his LinkedIn profile, Alegre worked for German media conglomerate Bertelsmann for about six years before joining Google, where he held various senior positions for more than 16 years, including global shopping revenue, retail ecosystem engagement, and operations in the Asia Pacific and Latin America.
In a press release at the time, the executive said, “the company’s pipeline of products, partnerships, and IP [intellectual property] represents a massive opportunity to define the metaverse.“
With opportunity comes challenge. A class action lawsuit filed in the United States in December alleges that BAYC’s creators misled investors about the economic merits of Yuga securities and used celebrity promoters to attract more investors. Investors who purchased BAYC and ApeCoin between April 23, 2021 and December 8, 2022 may be eligible for compensation, Rosen Law Firm claims.
In addition, Yuga Labs co-founder Wylie Aronow took a leave of absence in January to prioritize his health after being diagnosed with congestive heart failure. It is unclear when he will be able to take up the post again.
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