Xsolla Launches Xsolla Mall—Empowering Developers and Gamers Worldwide

Xsolla Launches Xsolla Mall—Empowering Developers and Gamers Worldwide

Xsolla, a prominent player in the global video game commerce sector, has made waves with the announcement of their latest online venture—Xsolla Mall. This innovative platform serves as a centralized space where video games can establish numerous landing pages. These pages offer players access to an array of exclusive in-game items, enticing game discounts, and premium experiences. Access is provided either directly from the developers and publishers or through campaigns in collaboration with content creators and payment providers.

Developers now have the opportunity to showcase and monetize content from their games through tailor-made branded landing pages within the platform, potentially even presenting their entire game. The Xsolla Mall already boasts a growing library of cloud games, bolstered by the support of the Xsolla Cloud Gaming solution. Notably, Xsolla Mall seamlessly integrates video game content and the convenience of various local payment methods with the influential reach of content creators and influencers. This consolidation into a single, cost-effective platform promises a diverse range of opportunities to incrementally boost revenue for games.

Xsolla Mall stands as a game-changer, providing developers and publishers with a fresh distribution channel. It effectively minimizes overall customer acquisition and retention costs while concurrently amplifying brand recognition, enhancing player engagement, and driving higher profits for their businesses.

Chris Hewish, the CEO of Xsolla, emphasized the significance of this development, stating, “Xsolla Mall unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web.” Hewish further outlined the mission—to aid developers in overcoming prevailing market challenges, such as steep player acquisition costs, distribution fees, and augmenting the number of paying players. This way, developers can secure a more significant share of the profits from the sales of their games and in-game content. Xsolla Mall is impeccably aligned with this mission, aiming to enrich the gaming community by providing a secure, practical, and engaging platform for developers, influencers, and players.

About Xsolla

Xsolla emerges as a global powerhouse in the video game commerce realm, equipped with a formidable array of tools and services meticulously crafted for the video game industry. Since its inception in 2005, Xsolla has played a pivotal role in aiding game developers and publishers of all scales in funding, marketing, launching, and monetizing their games on a global scale and across diverse platforms.

Pioneering innovation in game commerce, Xsolla’s core mission revolves around simplifying the inherent complexities tied to global distribution, marketing, and monetization. This effort is geared towards assisting their partners in reaching a broader geographical audience, generating increased revenue, and fostering enduring relationships with gamers worldwide.

Based and incorporated in Los Angeles, California, Xsolla operates through multiple offices situated in strategic global locations including Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo, and other key cities. Xsolla offers support to major gaming titles and entities such as Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and a host of others.