Telegram Introduces Ad Revenue Sharing System for Channel Owners, Paying Out in Toncoin
Crypto News – Celebrating the launch of a groundbreaking initiative, Telegram unveils its innovative ad revenue sharing system tailored for channel owners across nearly 100 countries. Pioneering a novel approach, the messaging platform, helmed by none other than its visionary CEO Pavel Durov, announces a paradigm shift in revenue distribution exclusively in Toncoin.
In a bold move aimed at fostering a symbiotic relationship with content creators, Telegram pledges an equitable 50:50 split of ad revenue with channel owners, as disclosed by Durov through his personal Telegram channel. The highly anticipated ad platform is slated for debut in March, marking a pivotal moment in the evolution of digital monetization strategies.
Drawing parallels to their successful model with Telegram usernames on Fragment, Durov underscores the platform’s commitment to empowering creators. By leveraging Toncoin, channel owners are presented with a unique opportunity to not only reap financial rewards but also reinvest in the enhancement and promotion of their channels. This virtuous cycle promises to elevate content quality and drive engagement, fostering a thriving ecosystem of creativity and innovation.
Highlighting the staggering reach of channels, Durov reveals an astonishing 1 trillion monthly views, underscoring the untapped potential for monetization. However, he laments the current underutilization, with only 10% of channels currently monetized through Telegram ads.
In stark contrast, rival social media platform X has purportedly offered ad revenue sharing to all users since July 2023, contingent upon meeting specified impression thresholds. Yet, discontent looms among beneficiaries who allege disproportionate revenue allocation by X, raising concerns over fairness and transparency in revenue distribution.
As Telegram spearheads a new era of equitable revenue sharing, the industry eagerly anticipates the transformative impact of this visionary initiative, poised to redefine the landscape of digital content monetization.
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