Casio has recently expressed its intent to step into the metaverse, with the Japanese tech giant initiating a trademark application process through the United States Patent and Trademark Office (USPTO).
Casio Enters Metaverse
In this strategic move, Casio is venturing into the realm of NFTs within digital spaces. Mike Kondoudis, a licensed attorney associated with USPTO, shared insights about this development on Twitter/X, highlighting Casio’s intentions to introduce novel digital products in the metaverse.
The attorney also revealed that Casio aims to explore the metaverse by offering virtual goods and NFTs. The trademark application submitted by the tech company encompasses a broad range of offerings, including NFT-based media, virtual goods stores, digital fashion, AI-driven robots, watches, and more.
Casio has even hinted at its plans to create non-downloadable content such as videos, music, audio, and images designed for augmented reality experiences. The application also mentions fashion accessories, animation packages, virtual hairstyles, and clothing for avatars.
These avatars are destined for use in digital environments, primarily for entertainment purposes. Additionally, the company envisions providing wholesale and retail services for downloadable virtual goods, catering to both institutions and individual users.
To ensure authenticity and traceability, each virtual item will be authenticated through NFTs. According to Casio, this strategic move positions the company to immerse itself in interactive and captivating experiences within the Web3 domain.
This initiative allows the well-established 77-year-old brand to engage with customers in an innovative manner. While Casio has not disclosed an official launch date for its collectibles and services, industry experts anticipate a rollout to occur in 2024.
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