Anima is an AR protocol that aims to provide the connection between the real and digital worlds, more than any previous technology, by serving as a tangible environment for abstract concepts such as reality and metaverse.
About the Anima Additional Funding Round
Anima recently announced that it has secured an additional $3 million in funding from new investors such as HashKey, Not Boring Capital, Polygon Studios, and NGC Ventures, which join in addition to previous investors Coinbase Ventures, Flamingo, and Divergence Ventures.
Alex Herrity, cofounder of Anima said: “Web3 has brought digital assets under our control, but they still fail to connect back to our lives in meaningful and non-speculative ways. Augmented reality brings that relevance and connection. We believe creative minds should be shaping this new medium. Anima’s protocol and toolset makes reality a canvas for creators, linking the context of the physical world with real digital ownership.”
The first project that Anima created in collaboration with important artists such as Michael Kagan and Lyle Owerko demonstrated the potential of augmented reality as a starting point for creators to explore new ways. The project broke records at AR auctions, and its sales reached over a million dollars.
Also, platform recently introduced Onlybots, an NFT collection of AR creatures. Faced with high demand, this project appeared on the list of the most trending projects in the NFT markets within an hour after the launch.
Writer and Investor Packy McCormick of Not Boring said: “Anima lets creators expand their toolkits and carry their creativity from the screen to the physical world. They’re building towards a future in which the whole world becomes a canvas,”
The protocol and toolkit will be in a private beta version with a public launch in early 2023. Unlike augmented reality created on closed social networks, platform empowers creators to set the terms of their sale and allows collectors to acquire real property. Projects built on the Anima protocol range from virtual pets in the chain to video games and immersive fine art sculptures.
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