Absolute Labs, which aims to help brands acquire and engage more customers in the web3 world, has raised $8 million in a seed funding round!
Absolute Labs Raises 8 million in Seed Round
On April 12, 2023, Absolute Labs closed an $8 million seed funding round led by Aglaé Ventures, Alpha Praetorian Capital, The Luxury Fund, Near Foundation, MoonPay, Plassa Capital, Punja Global Ventures, Samsung Next. The startup felt the full support of the giants in revolutionizing CRM with its Wallet Relationship Management™ (WRM™) platform.
Today, LVHM is the only Web3 CRM service that powers Web2 and Web3 on-chain data, giving marketers the power to gain insights about prospects and existing customers. WRM is actively used by well-known brands such as The Sandbox, Moonpay, and Mocaverse (Animoca Brands).
Past and Future Together
As a result of our review, Absolute Labs has a strategy that takes what is useful from traditional or past methods and blends it with the technology of the future.
Absolute Labs CEO and co-founder Samir Addamine said: “Existing Web2 CRM solutions are neither capable nor positioned to meet the requirements and opportunities of blockchain-based marketing. Wallets hold the keys to everything Web3 – from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers, and more. Any brand that recognizes the awesome potential of Web3 must have absolute WRM™ as a core component of its martech stack.”
Wallet Technology
Absolute Labs is on a mission to seamlessly enable big brands, as well as up-and-coming brands, to embrace Web3 and meet prospects and existing customers where they want to be.
This initiative does this using wallets. Unlike other solutions that seem to “shoehorn” m-wallet data into an environment not built for it, it has designed its platform to be wallet-first and natively connected to on-chain data. While bridging Web2 assets and enabling cross-channel automation, Web3 is both ready now and future-proofed for brands building business cases, implementing pilot programs, and running true Web3 CRM campaigns.
Investor Partner Comments
Some of the company’s investor partners made the following statements about Absolute Labs and its technology.
Franck Le Moal, Chief Information Officer, LVMH: “We are delighted to work with absolute labs to explore Web3 data and how this can enhance the client experience. Their solution will be pivotal as luxury and FMCG brands push further into Web3.”
Vanessa Grellet, Managing Partner at Aglaé Ventures: “We are delighted to support a pioneer that is directly at the crossroads of Web2 and Web3 technologies. Absolute Labs’ innovative ways to leverage data analytics, CRM, and marketing automation support the adoption of Web3 and create opportunities for brand engagement.”
Julien Pageaud of Sparkle Ventures: “We have been a proud supporter of absolute labs since the beginning and are thrilled at the potential to purposefully bridge the largest and most successful Web2 companies to Web3 technologies. Absolute WRM platform promises to provide an intuitive pathway for leading brands and emerging companies to engage with the growing number of Web3 customers.”
Abhay Mav, Head of Moonpay Ventures, said: “Absolute Labs’ vision of the WRM™ platform aligns strongly with our mission of making it easier for millions of users to experience Web3 and thereby onboard a billion users to Web3. We see their WRM platform as an essential component of the marketing ecosystem to support both native Web3 and Web2 brands into this incredible, evolving, new space, and we are proud to be their partner.”
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