NFT Evolution: Jana Bertram Talks Real-World Tokenization and Creator Empowerment
Jana Bertram, Head of Strategy at RARI Foundation, discusses the current and future status of NFTs in episode 65 of the Hashing It Out podcast. Bertram recognized that NFT trading volumes had decreased, but she maintained that the technology is still important in an interview with host Elisha Owusu Akyaw. According to Bertram, the NFT bull market, which raised awareness of digital collectibles, is probably going to reappear in a different way. NFTs are still essential for empowering creators and enabling creative use cases, including real-world asset tokenization, even though the euphoria has subsided, she added, adding that the NFT bull cycle had already occurred.
Bertram Highlights NFT Royalties Controversy and Industry Challenges
Bertram pointed out that the controversy surrounding royalties is one of the main issues still impacting the NFT industry. In recent years, certain NFT markets have made royalties optional, which has had a big effect on creators’ profits. According to Bertram, the industry has been compelled to reevaluate how to strike a balance between the rights of creators and market forces. Additionally, the conversation touched on two important Web3 topics: affordability and scalability. Bertram said that one of the obstacles that previously prevented acceptance of NFT transactions has been removed by improvements in blockchain technology, which have made them more affordable.
Bertram sees NFTs going beyond digital art and collectibles in the future, with a greater focus on useful applications like ownership records, identification verification, and even medical records. The phrase is frequently linked to speculative trading and financial losses, she pointed out, and public perceptions about NFTs continue to be a barrier. Even though the market may have cooled, the underlying technology is still developing, which bodes well for future years of wider uses and more inclusive participation.
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