Crypto News- As the curtains closed on 2023, Improbable, a trailblazing metaverse technology company, made waves with a groundbreaking announcement on December 18th. In a strategic move, the company revealed the sale of its gaming venture, The Multiplayer Group (MPG), to Keywords Studios for a staggering £76.5 million ($97.1 million).
Improbable Unloads Gaming Venture for 97M Dollars, Shares Visionary 2024 Metaverse Predictions
Herman Narula, the Co-founder and CEO of Improbable, couldn’t contain his excitement about this pivotal decision. He hailed Keywords Studios as a “like-minded business partner,” underlining the alignment of vision between the two entities. This move seamlessly fits into Improbable’s grand venture strategy for 2024, signifying a transformative moment for MPG, which had originally joined Improbable’s portfolio in 2019 with an acquisition cost of approximately £30 million.
Keywords Studios, renowned for its collaborations with gaming giants like Activision Blizzard, Bethesda, Zenimax, Epic Games, and 2K, is anticipated to provide a robust platform for the continued growth of MPG.
Narula took the opportunity to emphasize Improbable’s unwavering commitment to fostering ventures across diverse sectors, including Sports, Web3, and fashion. The CEO, a beacon of enthusiasm, stressed the creation of lasting value as a core philosophy. Additionally, Narula shared insightful predictions for 2024, underscoring the enduring significance of the metaverse and Web3.
In Narula’s view, the metaverse is on the cusp of remarkable growth in 2024, propelled by the convergence of gaming, VR/XR, and Web3 technologies. He foresees a paradigm shift in the landscape of virtual events, with a notable move towards decentralized platforms. Narula highlighted the increasing desire among brands for sovereignty and the pursuit of the right business model in this dynamic space.
As a Softbank-backed metaverse developer, Improbable envisions 2024 as a year characterized by consolidation and streamlining in the gaming, Web3, and crypto sectors. The company sees this process as instrumental in cultivating a more resilient and cohesive startup ecosystem.
Drawing from their 2023 collaboration with Major League Baseball to create a virtual baseball stadium, Improbable anticipates a continued trend of physical-digital crossover experiences in the gaming realm. Moreover, the company predicts a surge in the use of generative artificial intelligence (AI) in both content creation and business applications.
Peter Lipka, Improbable’s Co-founder and Chief Operating Officer, weighed in on the transformative power of AI in business operations. He expressed anticipation for the emergence of AI-generated 3D interactive objects in 2024, hinting at a technological revolution.
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