Just a short while after Amazon made waves with its foray into the artificial intelligence realm, credit card giant MasterCard has entered the race. A digital personalization and AI subsidiary of MasterCard recently introduced its own innovative shopping assistant.
MasterCard Unveils AI-Powered Shopping Chatbot for Enhanced Customer Experience
On November 30, Dynamic Yield by Mastercard unveiled “Shopping Muse,” a cutting-edge generative AI-powered personal shopping assistant. This revolutionary AI assistant is designed to assist consumers in navigating and discovering products within a retailer’s catalog using natural language and contextually relevant recommendations.
The announcement emphasized that Shopping Muse aims to recreate the familiar, in-store human experience by understanding and responding to consumers’ colloquial language. It not only provides personalized product recommendations but also suggests coordinating products and accessories for a comprehensive shopping experience.
MasterCard asserts that the AI assistant chatbot is capable of aligning with an individual consumer’s unique profile, intent, and preferences. Furthermore, it evolves its understanding based on the context of the conversation over time, ensuring accurate and personalized results even for the most unique queries.
One standout feature is the integration of advanced image recognition tools within the system. This empowers retailers to recommend products based on visual similarities rather than relying solely on text descriptions. In essence, MasterCard’s Shopping Muse represents a significant stride in leveraging AI to enhance the online shopping experience, bringing a touch of personalization and efficiency akin to the in-store ambiance.
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