Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names Its New CEO

Crypto News– The Aura Blockchain Consortium, an organization boasting the participation of major companies behind renowned luxury brands such as Louis Vuitton and Prada, has made a significant addition to its leadership team.

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names Its New CEO

In an announcement made on Thursday, the Swiss non-profit association revealed the appointment of Romain Carrere, a seasoned tech entrepreneur, as its new CEO. In addition to assuming the CEO role, Carrere will also serve as the General Secretary within the organization.

Carrere’s arrival marks a pivotal moment for Aura as it steers into what is being characterized as a “new phase of growth.” With an impressive track record spanning over 15 years in the tech entrepreneurial landscape, Carrere has been actively advising Web3 startups and luxury brands on their digital strategies and how to harness the power of blockchain to achieve their objectives. His educational background includes a Master’s degree from ESCP Business School and a Bachelor’s degree from Bentley University.

We are delighted to have Romain join our Consortium.With his extensive background, he brings invaluable experience that will help steer the Consortium into a new strategic phase and fulfill our vision on a global scale.I look forward to driving adoption of this technology, and raising the overall customer experience to a level never achieved before in the luxury industry.

Lorenzo Bertelli, Chairman of Aura Blockchain Consortium as well as Marketing Director and Head of Corporate Social Responsibility at Prada Group

Notably, Carrere has also been actively involved in diplomatic delegations, including representing French entrepreneurs at the G20 summit in Tokyo. In his official statement, Carrere expressed his commitment to fostering innovation and pushing the boundaries further through the application of blockchain technology.