A $2.9 million seed round has been raised for Franklin, a project that Serotonin, a Web3 marketing company, developed internally. Gumi Cryptos Capital and CMT Digital jointly managed the round. Moreover, Arca, a prominent figure in the cryptocurrency community, is one of the project’s backers.
Franklin, a Crypto Payroll Company, Announces Completion of $2.9 Million Seed Round
Amanda Cassatt, CEO of Serotonin, revealed that after learning about the demand for cryptocurrency payroll options from some of her clients at the PR boutique, she claimed to have approved the initiative.
At least three internal projects that Serotonin created have already been spun off as distinct businesses or will do so soon. The apparent success of Mojito, an NFT back-end solution utilized by Serotonin’s clients who were starting to investigate the Web3 economy, most notably the venerable auction company Sotheby’s, led to the platform’s seed investment.
About the Platform
Franklin is built on the Ethereum mainnet and scaling solution Polygon. The crypto payroll company is the second spin-off venture created internally within the specialized Web3 marketing agency Serotonin, established by Amanda Cassatt, a well-known figure in the Ethereum community. Companies can use the platform’s technology to pay employees and contractors in cryptocurrencies anywhere in the world, including the United States. The startup provides tools to automate payroll costs and tax filings for several cryptocurrencies.
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