The second edition of Metaverse Fashion Week 2023, organized by Decentraland, a well-known Metaverse project, will take place between March 28-31.
Metaverse Fashion Week 2023 by Decentraland
The event, which will prove the power of the digital world to all people, will take place through Decentraland, Spatial, and OVER. The event will take place in the Decentraland Metaverse and will last 4 days in total.
Metaverse Fashion Week aims to build a bridge between the traditional fashion world and the digital world. Many famous brands and platforms are contributing to MFVW, including Dolce & Gabbana, Adidas, and Tommy Hilfiger. Dr. Giovanna Graziosi Casimiro, Head of MVFW at the Decentraland Foundation said:
“This year we are incredibly honored to continue the legacy of Metaverse Fashion Week. We are seeing the return of many luxury fashion houses, and also the emergence and elevation of digitally native fashion. We are excited to see the world’s greatest fashion minds engaging in digital fashion and exploring what it can mean for their brands, and for their communities.”
Introduction to Metaverse Fashion Week
MFVW will start on the Decentraland game. Therefore, users will need to download Decentraland first. Since the event is a fashion week, many people will want to showcase their outfits. Wearable NFTs endorsed by various brands will be on sale during the event. Buy your outfits and show yourself off at Decentraland.
Event Map
With the start of the MFVW event, Decentraland users will have a dedicated event screen. From this screen, users can view the event calendar and teleport. When participants log into the game, they will start on the Neo Plaza map. From there, they can move to the Luxury District, Organic Origins, Dragon City, and Genesis City maps. Each zone will have a different concept.
Luxury District
At this year’s event, the heart of fashion will be beating at Luxury District. Global fashion brands will showcase their collections here. Some of the events awaiting users at Luxury District are as follows:
- Dolce & Gabanna: There will be a design competition organized by Dolce & Gabanna. The winners of this competition will be exhibited in this area.
- Tommy Hilfiger: Tommy Hilfiger will organize a community contest and offer daily product discounts and AI-generated designs.
- MIAFW: Miami Fashion Week will host events, panels, and fashion shows at Decentraland and will be the first fashion event company to participate in a digital fashion week.
- DUNDAS: Dundas it will present wearable NFT products to the exhibitors.
In addition to those mentioned above, Amorepacific, Ben Bridge, and DKNY will be in the Luxury District.
Genesis City
Designed by fashion brands, tech leaders, and the community, collections will be showcased in Genesis City. The following awaits users at Genesis City:
- Adidas: The Adidas community will participate in the event, showcasing the digital virtual gear collection.
- Diesel and HAPE: Users will be able to participate in a wearable NFT airdrop organized by Diesel and Hape.
- Kraken: Digital asset platform Kraken will showcase its fashion-themed NFT collection to users.
- Vuelta: It will show a collection dedicated to the memory of fashion icon Vivienne Westwood.
- MetaTokyo: It will host fashion designers from Japanese culture.
Additionally, Vegas City, Clarks, Coach, Threedium, OVER, and David Cash will be present in the Genesis City area with various missions.
Neo Plaza
Neo Plaza, the starting address of the event, will be a place where users can purchase various digital assets. The following awaits users at Neo Plaza:
- DRESSX: Partnering with Decentraland, DRESSX will bring 3D fashion brands Blade Runway and Injury to distribute wearables at Neo Plaza.
- Phygicode: It will showcase a digital product called Phygicode Dress.
- Digital Fashion Institute: The Institute of Digital Fashion will launch the IoDF Emblem of Change, a product created to highlight the problem of consumption created by traditional fashion.
- Vogue Singapore: Vogue Singapore, one of the sponsors of the event, will announce the winners of the digital fashion contest.
In addition to the above, various brands, companies, and communities will showcase their art collections throughout the event. Furthermore, there will be special seminars, conferences, and talks for all users to attend during the 4 days of the event.
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