Crypto News – TikTok Implements Automatic AI Content Labeling in Partnership with C2PA

Crypto News -TikTok Implements Automatic AI Content Labeling in Partnership with C2PA

Crypto News – TikTok, the well-known platform for creating and sharing brief video clips, has announced it will now automatically label artificial intelligence-generated content (AIGC) uploaded by its users. This initiative, which began on May 9, is in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), making TikTok the first social media platform to employ this Content Credentials technology.

For more than a year, TikTok has mandated that creators clearly mark any realistic AIGC, including those produced using TikTok’s own AI effects. The latest enhancement to this policy is the automatic labeling of AI-generated content originating from external platforms. This will be facilitated by the Content Credentials technology that affixes metadata, allowing the platform to quickly identify and label AIGC.

TikTok plans to gradually increase the presence of auto-labeled AIGC content as the Content Credential technology is adopted by more platforms for metadata integration. Initially, this feature will be applicable only to images and videos, with plans to extend it to audio content shortly.

Additionally, TikTok has joined the Content Authenticity Initiative (CAI) spearheaded by Adobe. Dana Roa, Adobe’s general counsel and chief trust officer, emphasized the importance of such measures in an era where digital content can easily be manipulated, stating that it is vital to offer methods that help the public identify genuine content.

To further educate its users, TikTok, in partnership with MediaWise and WITNESS, is developing media literacy resources. Throughout the year, TikTok will release a series of 12 videos aimed at enhancing universal media literacy skills and elucidating how TikTok’s tools, such as the AIGC labels, help provide context to content.

This move comes as artificial intelligence technology advances, enabling the creation of increasingly realistic content and the proliferation of AI-generated deepfakes. Recently, authorities in Hong Kong uncovered an illegal cryptocurrency exchange that used AI-generated videos and images of Elon Musk to falsely imply a connection with him. Meanwhile, Warren Buffett, the co-founder of Berkshire Hathaway, likened the impact of AI in enabling illicit financial activities to the introduction of atomic bombs, following his encounter with a deepfake that convincingly mimicked his appearance and mannerisms.