Major museums around the world have been given permission to borrow “Love is in the Air,” a painting by Banksy, through Particle, a digital art platform that offers to fractionalize high-value works of art in the form of NFTs.
Digital Art Platform Particle Announces $12.9 Million Loan of the Banksy Artwork Love is in the Air to Museums
Co-owners of Particle’s artworks, including Love is in the Air and the most recent H.R. Giger Necronom sculpture, which served as inspiration for Ridley Scott’s Alien films, voted to lend the Banksy painting to museums across the world. The sculpture was divided into 500 NFTs, each of which was shaped like an NFT.
Love is in the Air Split into 10,000 NFTs
In December 2021, Banksy artwork Love is in the Air was fractionalized into 10,000 NFTs. It is held by the Particle Foundation, a non-profit organization that manages the artworks in accordance with the decisions of its co-owners, just like the other fractionalized works from Particle.
Owners get to vote on where the work is placed. We organize special events for collectors around the artwork and the exhibitions. And in some instances, collectors will receive personal physical components to the digital work. For example, top collectors receive an original H.R. Giger print.
Harold Eytan, CEO Of Particle
The Painting Will Be Exhibited in Many Museums
This month, the $12.9 million Banksy painting will begin its journey in the UK, where it will be displayed as a part of the “The Urban Frame: Mutiny in Colour” Street Art exhibition in Newmarket, England. After that, the piece will go on tour, spending six months each at the MOCO in Amsterdam and Barcelona.
One of Particle’s missions is to democratize art ownership—both at the point of buying and owning and also of viewing and enjoying. By opening artworks up to co-ownership, we are taking high-value artworks out of storage, and allowing them to be enjoyed in real life by global audiences.
Eytan
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