Bitget Exchange Kickstarts on a Rebranding Journey after a Stellar Performance

Bitget exchange kickstarts the year 2023 has undeniably started on a positive note for Bitget, the top crypto derivatives, and copy trading exchange. Recently, the exchange unveiled the next phase of its rebranding campaign, focusing on the theme “Trade Smarter.”

Bitget Exchange Kickstarts on a Rebranding Journey after a Stellar Performance

Central to this initiative is the incorporation of cutting-edge AI-powered tools and advanced features, aimed at elevating trading and Web3 interaction to mainstream levels. This strategic move is designed to solidify Bitget’s market-leading position, especially amidst lackluster stellar performances by its competitors.

In contrast to the challenging market conditions experienced by many crypto players, Bitget managed to capitalize on the bearish mood, achieving remarkable success. The TokenInsight 2023 Q2 Exchange Report showcased Bitget’s impressive performance, elevating it to the top 4 positions in terms of quarterly accumulated trading volume among centralized exchanges, with over $74 million in profits generated during the first half of the year. Additionally, Bitget experienced the second-highest increase in market shares, reaching 8.7% among the top 5 exchanges, garnering significant attention from users.

Bitget’s rebranding success can be attributed, in part, to its intelligent approach, starting with a complete revamp of its core product lineup and expanding into Web3 functionality as per its in-house “Go Beyond Derivatives” marketing strategy. The acquisition of BitKeep Wallet and the integration of its substantial 8-million-strong user base into Bitget’s ecosystem played a pivotal role in the exchange’s traction. This move significantly increased the total number of Bitget users, surpassing 20 million. Furthermore, Bitget attracted 29,700 new elite traders in H1 of 2023.

Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018. Today, as we unveil our new brand identity, vision, and visuals, we reaffirm our dedication to shaping a smarter digital future. Bitget is committed to collaborating with industry leaders to create a trading environment that is safer, smarter, and more productive, reflecting our shared vision for success.

Gracy Chen