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CDS Collaboration TYB and Shopify Bring Web3 Loyalty Platform to Major Consumer Brands

Collaboration

TYB and Shopify Bring Web3 Loyalty Platform to Major Consumer Brands

TYB is now available on the Shopify App Store, making it the first end-to-end Web3 community-powered loyalty solution available to Shopify’s millions of merchants through an Avalanche-based platform.

Aziz KARTAL27/05/20232 Mins read816

TYB and Shopify bring web3 loyalty platform to major consumer brands powered by Avalanche. TYB has recently become accessible on the Shopify App Store, establishing itself as the initial comprehensive Web3 loyalty solution empowered by a community and accessible to the numerous merchants on Shopify’s platform.

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TYB and Shopify Bring Web3 Loyalty Platform to Major Consumer Brands

TYB has made its debut on the Shopify App Store, becoming the pioneering Web3 loyalty solution fueled by a community and accessible to Shopify’s extensive network of merchants via the Avalanche-based platform. Through this app, Shopify merchants can integrate TYB’s community-centric commerce tools to establish direct connections with their supporters and reward them for valuable actions like referring friends, writing reviews, and creating and sharing social media content.

Previously, renowned consumer brands such as JuneShine, Figlia, Body, Loverboy, 54 Thrones, and Topicals (Sephora’s fastest-growing skincare brand) utilized TYB’s white label solution to build customized platforms with community tools, fostering deeper engagements with fans worldwide.

Now, with the TYB Shopify App, the process of engaging and incentivizing fans has become more seamless than ever. Brands can issue gamified challenges, collaborate on product creation, amplify marketing campaigns, and reward fans for their involvement directly through their owned community channel.

By utilizing the Avalanche blockchain, TYB allows brand enthusiasts to possess digital collectibles tied to their favorite brands, which can be redeemed for promotions on each brand’s Shopify ecommerce site. Brands can effortlessly create, distribute, and allocate exclusive perks to holders of these digital collectibles, opening up innovative avenues for fan engagement. For fans, TYB offers a user-friendly wallet that consolidates multiple brand collectibles and only requires an email address for seamless acquisition.

As the consumer brand landscape undergoes continuous transformations characterized by escalating costs and heightened competition across various channels, TYB’s launch on the Shopify App Store empowers brands of all scales to establish direct connections with their most dedicated fans, fostering stronger relationships.

After building Outdoor Voices, where community was our moat, I wanted to create a tool for brand-builders to automatically reward their customers for taking valuable actions, from sharing on social media, to co-creating products, to planning IRL events. Avalanche’s blockchain eco-friendly technology enables these community members to own their efforts…and now with Shopify, their rewards
Ty Haney, CEO of TYB

Tokengating is the next frontier of loyalty and buyer engagement, and we’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere. We’re happy to welcome the TYB app to the Shopify App Store, bringing its insight and experience to Shopify’s millions of merchants.
Alex Danco, Director of Product at Shopify

By utilizing Avalanche, the app assists merchants in enhancing their stores and fan experiences through the integration of fast and eco-friendly digital collectibles. Avalanche made its debut in September 2020, marking the onset of a revolutionary era for blockchains by introducing transaction finality that is almost instantaneous. Presently, Avalanche supports over 1000 decentralized applications (dApps) and safeguards billions of dollars in value, all while maintaining a minimal environmental footprint.

We’re excited that Avalanche can power the first Shopify white-label end-to-end community-powered Web3 loyalty solution available to all brand builders, regardless of their size. We look forward to Avalanche, TYB, and Shopify leading the way in the fast-growing field of blockchain-enabled rewards programs
John Nahas, Vice President of Business Development at Ava Labs

About TYB

TYB empowers brands to prioritize their community as the most valuable avenue for growth. Serving as a comprehensive community management platform, TYB enables brands to establish direct connections with their fans, engage them actively, and reward them for their valuable contributions.

To access more collaboration news: cryptodataspace.com

Sources:Avalanche

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Written by

Aziz KARTAL

Aziz Kartal is 21 years old. He is a student at the Gazi University, Department of Electrical and Electronical Engineering. He works as content writer, researcher and social media manager. He generally research about Web3, Blockchain Security and Cybersecurity.

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