Bybit Collaborates with Franck Muller for Exclusive Partnership

Bybit Collaborates with Franck Muller for Exclusive Partnership

Cryptocurrency exchange Bybit has announced a strategic collaboration with renowned Swiss luxury watch manufacturer Franck Muller. The two companies have joined forces to launch joint campaigns, leveraging the synergies between Bybit’s cutting-edge technology and Franck Muller’s timeless artisanal approach. This exciting partnership was revealed on June 9, as shared with Finbold.

Customers of both Bybit and Franck Muller will enjoy the introduction of a co-branded card, which will be issued by both firms. With this card, customers will have the convenience of making purchases on the Franck Muller website using the card and gaining access to exclusive discounts when using the card at partner merchants.

In addition to the co-branded card, the collaboration will include the release of an original game developed by Franck Muller. This game will offer a thrilling new way for watch and video game enthusiasts to engage with the Franck Muller brand. Bybit will actively contribute to the development of a collection of non-fungible tokens (NFTs) featuring iconic characters and weaponry from the game. Moreover, Bybit will provide weekly rewards for players who achieve the highest scores.

Ben Zhou, the co-founder and CEO of Bybit, expressed his excitement about the partnership with Franck Muller, emphasizing the shared commitment to meticulous craftsmanship and timeless design. He stated that the collaboration aims to create an unforgettable experience for users by combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches. Zhou believes that the co-branded card and exclusive game will be highly sought after by customers and watch enthusiasts alike, serving as a way to expand Bybit’s reach and express gratitude to their user base of 15 million people worldwide.

Erol Baliyan, the Managing Director of Franck Muller, described the collaboration as an unprecedented opportunity that merges the beauty of traditional craftsmanship with the boundless potential of the blockchain era.

The convergence of the cryptocurrency and luxury watch industries has attracted considerable attention in recent years, and this collaboration between Bybit and Franck Muller represents an important step forward as both sectors continue to evolve and explore new possibilities.