At its Cupertino headquarters, Apple is slated to kick off its yearly Worldwide Developers Conference (WWDC) on Monday. At this event, the company is anticipated to reveal its long-awaited mixed reality headset.
Apple Prepares to Unveil Mixed Reality Headset
The headset, which may be called Reality One and look like a pair of ski goggles, is thought to be Apple’s first significant step towards a post-iPhone future. This new world aims to provide users with a gateway tool to virtual and augmented reality in order to provide a more immersive web experience. However, it’s a mystery why the tech pioneer would turn to the metaverse when artificial intelligence is all the rage right now.
Apple Reduces Targets
According to records, iPhone sales reached $205 billion in 2022. In the first three months of this year, iPhone sales brought Apple $51.3 billion. Those stats are astounding.
However, it seems that Apple would have a very difficult time delivering its metaverse bet. According to an examination conducted by Bloomberg and published in April, the company first predicted sales of approximately 3 million devices annually before reducing those projections to 900,000.
Low Demand for Headsets in the Market
Microsoft’s attempt to break into the market with its HoloLens has apparently failed, with plans for a new model being shelved. Another clear example is Meta, a project of Mark Zuckerberg. According to The Verge, the business has only sold roughly 20 million Quest units, but it is already slashing prices to make the headset more alluring. The cost of its most expensive headset was decreased by $500 in March.
Can the Metaverse Defeat AI?
The fact that AI is already a cool plaything stealing all the attention presents a difficulty for Apple’s objective to make the metaverse interesting. Since the launch of OpenAI’s ChatGPT in November, generative AI has been in the spotlight as businesses scramble to figure out how to use the technology most effectively.
On the other hand, when contrasted to programs like ChatGPT, Siri appears to be a relic. This is especially true now that Apple is moving forward with its own mixed reality headset. As the corporation works to win over developers before consumers, Gene Munster, managing partner at Deepwater Asset Management, predicts that Apple “is not going to sell very many units” of the product in the upcoming months.
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