Adidas Sets the Stage for a Landmark Debut in the Digital Art and Blockchain Realm at Seoul Blockchain Week
September will witness the grand inauguration of Adidas‘ groundbreaking global digital artist residency program, marking a significant foray into the realms of blockchain and digital art for this iconic sportswear brand.
The core objective of “Residency by Adidas” is to establish a thriving platform for digital artists. Adidas is dedicated to nurturing and harnessing digital creative talent from across the globe. Beyond mere exhibition of their artistic creations, this initiative extends a unique opportunity to artists for collaboration with Adidas on both digital and physical product ventures, effectively bridging the virtual and tangible worlds.
The inaugural event in Seoul promises to be a momentous affair, featuring the maiden digital art auction orchestrated by Adidas Web3. This exclusive auction will showcase mesmerizing artworks by anonymous artists Monkee Moto and Adra Kandil, demonstrating their prowess in the realm of Ethereum NFT (Non-Fungible Token) art. The offerings encompass a range of limited edition and public versions of these coveted NFT artworks.
“Residency by Adidas” not only signifies a pivotal juncture in the brand’s foray into the digital art and blockchain sphere but also accentuates the flourishing synergy between technology, creativity, and fashion. As the world eagerly awaits Seoul Blockchain Week, the spotlight is firmly on Adidas Web3 and the captivating opportunities this residency program affords to artists and enthusiasts alike.
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