In a bid to keep up with the latest trends and keep their customers engaged, retail giants worldwide are turning to non-fungible tokens (NFTs). The latest to join the bandwagon is 7-Eleven, the world’s largest convenience store chain. The company has announced the launch of Slurpee NFTs on the Polygon blockchain network.
7-Eleven Joins the NFT Craze with Slurpee Tokens on Polygon
The Slurpee NFTs are part of a sugary collectible game that features a virtual 7-Eleven Slurpee cup and four flavors: Blue Raspberry, Cherry, Pina Colada, and Summertime Citrus. Collectors can choose from these four flavors to create their favorite Slurpee.
Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing & Sustainability Officer, expressed excitement about this new venture, stating that the company is always looking for new and creative ways to celebrate with their customers.
Claiming Your Slurpee NFTs: A Mobile Experience
The Slurpee NFTs are available exclusively on mobile devices. Once a collector fills their cup, they can choose to claim their “Slurpee Vibe Digital Collectible” or start over. If they’re satisfied with their creation, they can claim it by providing their name, email address, and telephone number. A six-digit code will be sent to their email, which they can use to claim their Slurpee NFT.
The Fine Print: Licensing, Not Ownership
Unlike traditional NFTs, which grant ownership and control over the collectible, the 7-Eleven ‘Find Your Slurpee Vibe’ collectibles are only licensed to customers. This means they can’t store, transfer, sell, or give them to someone else, as stated in the terms of service.
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