What Is Doodles (DOOD)? A Colourful Force in the NFT World

The fusion of digital art and blockchain technology has given rise to the explosive popularity of NFTs in recent years. Among the standout projects in this space is Doodles, a vibrant and community-driven NFT collection, along with its native cryptocurrency, the DOOD token. In this article, we’ll delve into what Doodles is, why it has captivated such a wide audience, how the DOOD token functions, and the broader significance of both within the Web3 ecosystem.

The Doodles NFT Collection

Doodles was launched in 2021 by digital artists Evan Keast, Scott Martin (known as Burnt Toast), and Jordan Castro. It consists of 10,000 uniquely designed, colourful NFTs built on the Ethereum blockchain. Each Doodle features distinct traits and visual styles, making every token a one-of-a-kind digital asset.

Characters range from humans and aliens to skeletons and cats, offering a diverse artistic appeal that enhances both the aesthetic and collectible value of the series. Owning a Doodle is not merely a matter of digital art appreciation—it also provides access to an engaged and growing community.

Community and Brand Power

Unlike many conventional NFT projects, Doodles adopts a community-first model. Ownership grants not just possession of a token but participation in a wider digital ecosystem. Members are involved in shaping the project’s direction through events, votes, and collaborative initiatives.

Over time, Doodles has evolved beyond a static NFT collection. It has become an integrated digital brand extending into music, animation, and even fashion. The onboarding of renowned artist Pharrell Williams as Chief Brand Officer significantly elevated Doodles’ visibility across both the NFT landscape and mainstream culture.

What Is the DOOD Token?

The DOOD token is the official cryptocurrency of the Doodles ecosystem. Built on the Solana blockchain, it was initially introduced as a playful memecoin but quickly developed into a utility token with practical applications.

DOOD is used for governance, rewards, and exclusive access within the Doodles universe. It serves as both a functional asset and a symbol of belonging, designed to enhance user participation and decentralised interaction.

Airdrop and Token Allocation

To encourage adoption and reward loyalty, the DOOD token was distributed through a strategic airdrop. Two core groups benefited: existing Doodles NFT holders and a specially selected new community dubbed “New Blood”.

NFT holders were required to pre-register by connecting their Ethereum or Solana wallets to the official platform, while designated Solana users received the airdrop automatically. The total supply of 10 billion DOOD tokens was distributed as follows: 30% to NFT holders, 13% to new users, 25% to the ecosystem fund, 17% to the core team, and 10% to liquidity reserves.

Utility and Use Cases

The DOOD token is more than just a digital asset—it’s a vital tool within the Doodles ecosystem. Its key uses include:

• Governance: Token holders can vote on proposals and contribute to project decisions.
• Exclusive Access: Special events and experiences, both digital and physical, are available to token holders.
• Premium Content: DOOD unlocks access to exclusive art, games, and other digital experiences.
• Loyalty Rewards: Long-term holders and active users are rewarded through token-based incentives.
• Transaction Medium: DOOD can be used within the Doodles network and its affiliated partners.

The Web3 Vision

Doodles stands as a leading example of how NFT projects can align with the broader Web3 vision. With decentralisation at its core, the platform empowers users not only to consume content but to actively shape it. The DOOD token underpins this interactive ecosystem, allowing participants to engage economically and creatively.

This approach reflects a paradigm shift in how digital communities operate—transforming passive users into stakeholders and co-creators of value.

What Lies Ahead for Doodles?

Though still relatively young, Doodles has laid out a compelling roadmap for future growth. With plans to integrate DOOD into additional blockchain environments, explore cross-sector collaborations, and expand its physical-digital product offerings, the project is poised for continued innovation.

In the long term, Doodles may well transcend its identity as an NFT collection and emerge as a cornerstone of the new digital culture.