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YouTube Embraces Stablecoins With New PYUSD Payment Integration
U.S. YouTube creators can now receive their content payouts in PayPal’s PYUSD stablecoin, marking a notable step in the mainstream adoption of digital dollars across global creator platforms.
A New Payout Rail for American Creators
The new payout option is already live for users in the United States, confirmed by May Zabaneh, PayPal’s head of crypto, in a Fortune exclusive. The move follows PayPal’s rollout of PYUSD check-receiving capabilities in the third quarter, with YouTube extending that functionality to its creator community shortly afterward.
This integration highlights how stablecoins are rapidly becoming embedded in modern payment infrastructure, especially for creators seeking faster settlements and smoother cross-border transactions.
Industry Leaders Praise the Move
According to Jakob Kronbichler, CEO and co-founder of Clearpool, YouTube’s adoption signals operational maturity in this new payment rail. “Big Tech like YouTube only adopts new payment rails when they’re operationally mature and low-friction,” he told Decrypt.
He added that PayPal’s stablecoin tools allow platforms and creators to tap into on-chain settlement benefits without additional custody or compliance burdens. Once stablecoins scale inside major platforms, Kronbichler said, the next frontier becomes using those balances for settlement, financing, and yield.
Vedang Vatsa, founder of Hashtag Web3, called YouTube’s PYUSD support a “practical first step” that other companies may follow as they explore their own stablecoin strategies. “YouTube is basically letting PayPal handle the complexity while creators get more payment choices,” he noted.
Regulatory Tailwinds and Market Outlook
The rollout comes shortly after President Donald Trump signed the GENIUS Act in July—legislation widely seen as boosting institutional confidence in stablecoins. Rohan Kohli, chief risk and compliance officer at Bastion, said the new framework provides the regulatory clarity needed to support a “thriving, stablecoin-powered financial system.”
Despite rising momentum, over 80% of Myriad Markets users expect the sector will struggle to surpass a $360 billion market cap before February, even as total capitalization recently climbed above $313 billion.
PYUSD’s Growing Footprint
Launched in August 2023, PYUSD now exceeds $3 billion in market capitalization, per CoinGecko. PayPal has been steadily expanding its use cases, announcing integrations with its bill-pay product and Hyperwallet in February. In September, PYUSD extended to nine additional blockchains through LayerZero, reaching networks such as Aptos, Avalanche, and Tron.
