Smarter Web Doubles Down on Bitcoin Strategy with $62M Treasury Push
The Smarter Web Company – London-based web design and digital marketing company The Smarter Web Company is ramping up its Bitcoin investment strategy. The firm recently purchased an additional 230.05 BTC for £17.97 million (approximately $24.7 million) at an average price of $107,126 per coin.
With this latest acquisition, the company’s total Bitcoin holdings now stand at 773.58 BTC, bringing its overall investment to over $82.6 million. The average purchase price sits at $107,015 per Bitcoin. According to company statements, this aggressive accumulation is part of its “10-Year Plan”, a long-term strategy to enhance business value through a transparent Digital Assets Treasury Policy.
Bitcoin Finds Its Way Into Corporate Treasuries
The Smarter Web Company revealed that it still holds around $52.3 million in cash, which is expected to be deployed for further Bitcoin acquisitions. In a recent funding round, the firm raised $62 million through subscriptions and accelerated bookbuilds — although this led to a 9% dilution for existing shareholders.
CEO Andrew Webley and his family currently hold 11.3% of the company. Notably, The Smarter Web started accepting Bitcoin payments back in 2023, showing early adoption of crypto utility. In its latest filing, the company emphasized its belief that “Bitcoin is a core part of the future global financial system.”
UK Firms Are Rushing Into Bitcoin
The Smarter Web’s bold move comes amid a growing trend in the UK, where a wave of small-cap, exchange-listed companies are turning to Bitcoin. In just the past week, firms like Tao Alpha, Panther Metals, Bluebird Mining Ventures, and Vinanz have either disclosed Bitcoin purchases or announced plans to add BTC to their balance sheets.
As the corporate crypto race heats up, it’s clear that British firms are no longer sitting on the sidelines — they’re adding Bitcoin to their treasuries and signaling strong confidence in its long-term value.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrencies and stocks, particularly in micro-cap companies, are subject to significant volatility and risk. Please conduct thorough research before making any investment decisions.
