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Novo Nordisk Stock Drops 21% After Slashing Sales and Profit Forecasts

Novo Nordisk’s stock plunged over 21% after the company cut its sales and profit forecasts due to rising competition and weaker-than-expected demand for its weight-loss drugs Wegovy and Ozempic.

Novo Nordisk Stock Drops 21% After Slashing Sales and Profit Forecasts
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Novo Nordisk Stock Slides Over 21% Following Profit Warning and Leadership Shakeup

Novo Nordisk Stock – Novo Nordisk (NVO), the Danish pharmaceutical giant known for its blockbuster weight-loss drug Wegovy and diabetes treatment Ozempic, saw its stock plunge over 21% at Tuesday’s closing bell. The steep drop followed the company’s announcement of significantly reduced sales and profit growth projections for the full year.

Sales Growth Slashed Amid Rising Competition

In a Tuesday morning press release, Novo Nordisk lowered its full-year sales growth forecast to a range of 8%-14%, a sharp decline from the 13%-21% growth it had anticipated in May. Similarly, the company revised down its operating profit growth outlook to 10%-16%, from an earlier expectation of 16%-24%.

The company cited increased competition from rival pharmaceutical firms and “copycat” compounder drugs as the primary reason for the weaker-than-expected second-half sales projections. Specifically, Novo Nordisk noted that for Wegovy in the US, persistent use of compounded GLP-1s and slower-than-expected market expansion have dampened sales momentum.

“For Ozempic, the updated outlook is negatively impacted by competition in the US,” the company stated, signaling growing challenges in maintaining its market share amid a crowded field of weight-loss treatments.

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Market Reaction: Stock Prices Tumble and Rival Moves

Following the news, Novo Nordisk’s shares dropped sharply, marking a significant setback for a company whose stock has already fallen more than 55% over the past year due to intensifying competitive pressure.

Rival drugmaker Eli Lilly and Company (LLY), which also produces weight-loss medications including a direct competitor to Wegovy, saw its stock fall by over 5% by the market close. On the flip side, Hims & Hers Health (HIMS), another player in the health and wellness space, managed to close the day up by more than 2.5%.

Notably, US prescriptions for Eli Lilly’s Zepbound, a weight-loss drug, surpassed those for Novo Nordisk’s Wegovy as early as March, according to Reuters reports. Further fueling competitive concerns, Eli Lilly disclosed in May that Zepbound outperformed Wegovy across several clinical markers in a head-to-head trial, intensifying pressure on Novo Nordisk.

Leadership Shake-Up Amid Challenges

The announcement of downgraded forecasts came alongside news of a leadership change at Novo Nordisk. Mike Doustdar, the company’s Executive Vice President of International Operations, will assume the role of President and CEO starting August 7.

Doustdar replaces Lars Fruergaard Jørgensen, whose departure was announced in May after a year marked by declining stock prices and disappointing sales results. This leadership transition signals Novo Nordisk’s intent to realign its strategy amid mounting competitive pressures and a shifting pharmaceutical landscape.

Outlook and Industry Implications

Novo Nordisk’s revision of its growth outlook reflects broader trends in the weight-loss drug market, where rapid innovation and new entrants are disrupting established players. The impact of generic compounder drugs, which offer lower-cost alternatives, has proven particularly challenging for companies reliant on high-priced branded treatments like Wegovy and Ozempic.

With Eli Lilly’s competitive edge growing and newcomers such as Hims & Hers gaining traction, Novo Nordisk faces a critical juncture. The pharmaceutical giant’s ability to innovate and adapt under new leadership will be closely watched by investors and industry analysts alike.

Novo Nordisk’s leadership shakeup comes at a critical time as the company faces mounting pressure from competitors in the lucrative weight-loss market. Mike Doustdar, who steps in as the new CEO on August 7, brings extensive experience in international operations and is expected to steer the company through this challenging phase. Investors will be closely watching how the new leadership addresses the intensifying competition from rivals like Eli Lilly and Hims & Hers Health, as well as how it plans to innovate and maintain market share in the evolving pharmaceutical landscape.

Novo Nordisk Stock Drops 21% After Slashing Sales and Profit Forecasts

Novo Nordisk Stock Drops 21% After Slashing Sales and Profit Forecasts
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