Mercury, a platform created for college sports fans, raised $7.5 million in a seed round led by Multicoin Capital. Among the participants in the investment round were names such as North Island Ventures, Crosslink Capital and Brevan Howard Digital. This platform, which was created for college sports fans, aims to bring the important brands of college sports together with their fans. The platform intends to use a limited number of NFTs to achieve this goal. With this fund raised, Mercury wants to expand its partnerships with schools that focus on college sports. Mercury co-founder Porter Grieve said:
“We were focused on the collegiate space from the beginning because college fans are so tribal in how they interact with their teams and how they interact with the players they love is so rabid and slightly different from professional sports. The NCAA [Name, Image and Likeness] rule change, that just happened at the right time for us.”
Mercury was founded in 2021 by Porter Grieve and Justin Johnson. They want to elevate the fan experience for college sports with a reward system. Mercury, which says it is focused on college sports fans, continues to partner with leading College sports brands. Mercury currently has partnerships with Kentucky Athletics, Kansas Athletics, UCF Athletics and Clemson Athletics, and aims to add new partnerships in addition to these partnerships in the coming days.