World giant FC Barcelona has announced that Socios.com will become a strategic technology partner of FC Barcelona, accelerating its blockchain, NFT and digital assets and Web3 strategies. With this partnership created Socios.com the owner and technology provider of Chiliz will enable FC Barcelona to invest $ 100 Million in Barça Studios to acquire 24.5% of its stake in the center for producing and distributing digital content.
Barça Studios is leading FC Barcelona Club’s creation and distribution of NFTs and Metaverse projects, while at the same time Decisively leading digital strategies to deliver projects that interact with the club’s fan base, reward and connect with the club. The new partnership will increase FC Barcelona’s potential to offer digital products to its supporters and create long-term sustainable revenue streams.
Socios.com Barça Studios, which can benefit from its scale and deep experience in blockchain technology in international communities, will use the $BAR fan token as the key to opening and creating new doors of opportunity in a new, sustainable, digital world supported by Chiliz technology. As part of the strategic partnership, Socios.com and Barca Studios will develop projects that attract the most innovative blockchain and Web3 partners to create new features in the Barcelona FC ecosystem.
Socios.com , has been investing in La Liga and Spanish football since 2019 and is currently partnering with 6 teams from La Liga to deliver fan engagement projects around the world. Socios.com , is the trusted fan interaction and rewards partner for more than 160 sports teams worldwide. It develops and delivers Web3 initiatives and fan interaction features for more than 20 NBA teams and 13 NFL teams, as well as leading sports teams in UFC, Rugby, Tennis, Formula 1 and many other sports.
With this new agreement, FC Barcelona will provide Barça Studios with exposure to Chiliz Chain 2.0 (CC2), the first Tier-1 blockchain created for the sports and entertainment industry. Chiliz Chain 2.0 (CC2) helps brands unlock the great potential of Web3 by enabling them to print NFTs and Fan Tokens, produce DeFi products and Play2Earn projects, and create events, loyalty and sales programs. The main network launch of CC2 is scheduled for Q4 2022.
In a statement made by Socios.com, Alexandre Dreyfus, CEO of Socios.com and Chiliz, said: “Barça Studios can now leverage our technology, expertise and global scale to help implement the Club’s Web3 content strategy and deliver new long-term revenue streams that will benefit the club throughout the seasons. We are passionate about the role technology can play in building communities that bring fans closer to their teams and to each other. Blockchain technology can provide fans with a role and membership in their community that cannot be removed or canceled, spent or expired.
“Also, the implementation of blockchain technology can take the fan experience far beyond an app-based engagement and reward structure and provide a way to connect an unlimited number of web3 projects, providing benefits and connectivity throughout the metadata database.
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