Crypto News – Luxury apparel start-up SYKY will debut its online platform on Friday, the business informed SCENE, as London Fashion Week gets underway.
Well-known Fashion Figure Alice Delahunt Announces the Launch of Digital Fashion Platform SYKY
Users will be able to purchase digital and tangible fashion products from rising designers and well-known luxury brands on SYKY. The inaugural SYKY collection—a very small run of 40 digital fashion pieces plus a one-of-a-kind physical handbag with a digital twin created by Chinese digital artist Fanrui Sun—will drop on Friday. These goods will primarily be offered in curated drops.
Building a blockchain-native home for top designers in both physical and digital fashion is simply the most recent step in a career that has long embraced cutting-edge technology, according to Delahunt, who serves as SYKY’s CEO. The next logical step in that trajectory seems to be an immersive, on-chain fashion ecosystem, and Delahunt thinks that this is the ideal time to introduce that still-emerging technology to the general public.
It’s like catching a wave: not too early, not too late. You have to get it at the right time.Delahunt
How is SYKY Different from Others?
On a secondary market housed on the website, SYKY users will be able to exchange all kinds of on-chain digital fashion collectibles. By tying digital wallets to a built-in social networking feature, they will also be encouraged to flaunt their virtual wardrobes of clothing. Although many of these features target tech-savvy blockchain aficionados, Delahunt thinks SYKY’s unique value proposition rests in its connectivity to the larger luxury fashion industry as well as to the closely-knit digital fashion ecosystem.
We are extending beyond just digital fashion enthusiasts. We’re also speaking to fashion industry collectors and VIPs, who have a long history of collecting pieces. Introducing them to the digital piece of it, which fascinates them and which they want to create a conversation around—that gets really exciting to me.Delahunt
Alice Delahunt, who previously served as the Chief Digital Officer of Ralph Lauren and the Global Director of Digital and Social at Burberry, started the company last year. Reddit co-founder Alexis Ohanian’s investment company Seven Seven Six announced in January that it had led a $10.5 million Series A funding for SYKY.