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Bitcoin Rally Fuels 600% Surge in Trezor Hardware Wallet Sales

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Bitcoin Rally Fuels 600% Surge In Trezor Hardware Wallet Sales

Bitcoin Rally- BTC’s $100K Rally Sparks Surge in Demand for Hardware Wallets

Bitcoin Rally– The self-custody trend in cryptocurrency has gained significant momentum recently, particularly as Bitcoin nears its long-awaited $100,000 milestone. According to Trezor, a leading hardware wallet provider, the surge in Bitcoin’s price has directly contributed to a dramatic rise in the demand for self-custodial solutions.

Trezor Sees 600% Surge in Wallet Sales Amid Bitcoin Rally

Trezor reported a 600% increase in weekly hardware wallet sales during Bitcoin’s massive rally that led the cryptocurrency to surpass its previous all-time high of $99,600 on November 22, 2024. This surge in sales coincided with Bitcoin’s record-breaking price of $99,645, according to CoinGecko data. The demand for Trezor hardware wallets reached its peak on November 22, surpassing the previous sales record set in May 2023.

U.S. Presidential Election Drives Demand for Self-Custody Solutions

Several factors have contributed to this boom in demand for self-custody crypto storage, one of the most notable being the U.S. presidential election. Trezor’s chief commercial officer, Danny Sanders, explained that the election results had a significant impact on cryptocurrency markets. He stated that the victory of Donald Trump heralds a “complete change” in the regulatory approach in the U.S., shifting from a hostile environment to one that is more supportive of cryptocurrency. This change is expected to bring greater regulatory clarity, creating a more favorable environment for businesses and encouraging institutional adoption of crypto.

Despite the changing political landscape, Sanders noted that Trezor has not seen a drastic shift in the share of U.S. demand. Instead, the improved regulatory environment continues to drive Bitcoin’s price upwards, which in turn increases global demand for self-custodial solutions like Trezor wallets.

Bitcoin Rally Fuels 600% Surge In Trezor Hardware Wallet Sales

Bitcoin’s Halving and Macro Conditions Fuel the Market Rally

In addition to the U.S. election, other macroeconomic factors have also played a role in the current market rally. Bitcoin’s upcoming fourth halving, set for April 2024, is expected to further fuel price increases, as historically, Bitcoin’s price tends to rise following halvings due to reduced supply. Sanders highlighted that seasonal and halving-related factors have already set expectations for a price surge in the months following the halving event.

Declining Bitcoin Reserves on Exchanges Reflect Growing Self-Custody Adoption

A key indicator of growing self-custody adoption is the significant decline in Bitcoin reserves on centralized exchanges. Data from CryptoQuant shows that investors have withdrawn 427,000 BTC, valued at around $40 billion, from exchanges like Binance and Coinbase in 2024 alone. Sanders pointed out that the saying “not your keys, not your coins” remains highly relevant as investors increasingly recognize the risks associated with leaving assets on centralized exchanges, a lesson learned from the collapse of multiple exchanges in recent years.

Ledger Sees Similar Growth in Hardware Wallet Demand

Trezor isn’t alone in experiencing this spike in demand. Ledger, another major hardware wallet provider, also reported a significant increase in sales. Pascal Gauthier, CEO of Ledger, revealed that in the weeks leading up to Black Friday, Ledger saw a 3x increase in hardware wallet sales and a 3.5x increase in transactions. The post-Black Friday period continued to show strong growth, with Ledger achieving record-breaking revenue days, surpassing its previous success during the FTX crisis.

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