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Apple Eyes Generative AI- Johny Srouji Confirms Apple’s AI Ambitions for Chips
Apple Eyes Generative AI– Apple Inc. is reportedly exploring the use of artificial intelligence to streamline the design process for its custom chips, which power everything from iPhones to Macs. According to Reuters, the company sees generative AI as a tool that could significantly improve productivity in chip development.
Cutting-Edge Tools for Advanced Silicon
Speaking at the ITF World Conference in Belgium last month, Johny Srouji, Apple’s senior vice president of hardware technologies, emphasized the need to adopt the most advanced tools available.
EDA (electronic design automation) companies are super critical in supporting our chip design complexities,
Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.
Srouji traced Apple’s chip innovation journey—from the early days of iPhone processors to the custom silicon in Mac computers and the Vision Pro AR headset.
Apple’s AI Efforts Not Entirely New
Although Srouji’s remarks suggest a new direction, AppleInsider reports that Apple has been using AI in chip design for several years through partnerships with third-party EDA firms. Companies like Synopsys and Cadence Design Systems have integrated AI and machine learning into their design automation tools, which Apple leverages.
AI Reshaping Tech Workforce
Meanwhile, Microsoft is planning significant job cuts, primarily in sales, as part of a broader restructuring focused on AI investments. The company is intensifying efforts to stay competitive in a rapidly evolving tech landscape.
Amazon CEO Andy Jassy echoed this trend, stating that generative and agentic AI will eventually lead to a leaner corporate workforce over the coming years.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Cryptocurrencies and stocks, particularly in micro-cap companies, are subject to significant volatility and risk. Please conduct thorough research before making any investment decisions.
